Turn One Idea Into an Endless Stream of Blog Posts
You’ve researched and brainstormed, and then you’ve researched and brainstormed some more, and you now have a rockstar of an idea for a blog post. The adrenaline is pumping, and you’re ready to blow...
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Why Blogging Matters More Than Ever
Blogging matters. It might not be as sexy as Instagram or virtual reality, but when you want marketing that gets results, look to blogging. Based on the sheer volume of posts, the value that marketers...
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2018 B2B Content Marketing Trends
Even if your team does not include a veritable William Shakespeare or Jane Austin, content marketing adds a powerful punch to your overall B2B marketing mix. Content marketing has evolved from a fringe...
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Transforming Your Blog Into a Lead Generation Engine
Blogging ROCKS! It not only enables your brand to provide useful guidance to your audience, but it also can act as a serious traffic-driver and lead generation engine for your business. When executed...
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5 Effective B2B Content Personalization Strategies
Have you ever received a gift, where it was clear that the gift-giver knew you inside and out, and you melted when you finally took the wrapping paper off? There’s nothing quite like personalization...
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What B2B Buyers Love to Read (And What They Delete)
Ever open one of those “open immediately” envelopes you get in the mail from your internet provider, auto insurance company, or other service provider you’re already using? Yeah, me too. And you know...
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Amp Up Your Lead Generation Results with Live Events
At my previous employer, a colleague and I decided to run a lead generation experiment by hosting a local, live event series. The events were small, attracting up to 35 people in attendance each time....
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How to Build a Lead-Generating B2B Content Marketing Strategy
If you were to toss a coin in the air 100 times, the chances of it landing on heads are about 50/50, correct? So, even if a coin lands on heads the first two times, one should assume that on the next...
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Stratabeat to Deliver Neuromarketing Advice at Content Marketing Conference 2019
Everyone’s irrational! You may believe that your site visitors are completely logical as they arrive on and navigate through your website. The reality, though, is that they are far from rational in...
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Creating Hypertargeted Messaging with Behavioral Intelligence
Business is booming and you need to hire a new employee for your business. You carefully craft the job description, post it online, and wait for the applications to start rolling in. And roll in they...
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5 Head-Turning Guerrilla Marketing Tactics for B2B
For thousands of years, outnumbered armies have relied on guerrilla warfare to defeat larger, stronger, more heavily armed forces. The key to guerrilla warfare? Surprise. As the larger army marches...
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How to 3X the ROI of Your Bylined Articles
Eager to get published in CMO.com? Or Forbes? CNN.com? The HubSpot blog? Chief Marketer? Landing a writing gig with any of these publications would make any marketer do a monster fist pump, right?...
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How to Drive More Traffic to Your B2B Website
As a B2B company, you love leads. And to get leads, you need qualified traffic to your website. Lots and lots of qualified traffic. For one of our clients, we recently increased their organic traffic...
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5 Reasons Why Long Form Content Drives More Traffic
Want traffic to your website? Lots of traffic? Lots and lots and lots of traffic? Then you should be creating long form content. Long form content is a great platform for SEO and online visibility so...
View ArticleThe ROI of Blogging
We love blogging. It’s a great opportunity to share our thoughts about marketing, branding and design issues, and to hear your feedback and ideas. Does that mean, though, there’s any business ROI...
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The Ultimate Guide to B2B Blogging
Websites that incorporate a blog have on average 435% more indexed pages and 97% more backlinks. The ROI of blogging is high. Especially when looking at the business-to-business world, where products...
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B2B Content Marketing Trends for 2021
Content marketing has long been considered by many to be the king of digital marketing. In fact, the phrase “content is king” is originally from an essay Bill Gates wrote…in 1996. But even after (let...
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Question-Based SEO for Greater Traffic, Engagement and Conversions
Questions are everywhere online. It’s the basis of a vast number of online searches, in which individuals are looking for guidance, solutions, and answers. “How to write a business plan” is searched...
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How to Generate an Endless Stream of Blog Post Ideas
You have a rockstar of a blog post idea. The adrenaline is pumping, and you’re ready to blow the world away with your insight. You sit down to write a post focused on your new idea. WAIT! Before you...
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Digital Summit: Stratabeat to Reveal How to Create 10X Content
The human brain is roughly 30X more powerful than the world’s most powerful supercomputer. You’ll therefore benefit from engineering your content in alignment with neuroscience, psychology, and...
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